Virginia Beach offers homeless center’s naming rights for $1 million

Rendering of Virginia Beach's planned Housing Resource Center (Courtesy of
Rendering of Virginia Beach’s planned Housing Resource Center (Courtesy of

The city is hoping a private foundation or company will pay $1 million for the naming rights to a new homeless shelter in Virginia Beach.

The idea is part of a VB Home Now, a fundraising initiative for the Housing Resource Center, a transitional shelter that is scheduled to open in fall 2017 at 104 N. Witchduck Rd. The center will provide short-term overnight shelter for single adults and families, life-skills coaching, educational programs, job-skills training, medical services and a connection to social services, according to the city’s description.

Besides the million-dollar naming rights to the building, there are several other options up for grabs:

  • $500,000 – $750,000: Naming of major areas/wings within building
  • $100,000 – $250,000: Naming of courtyards
  • $50,000 – $75,000: Naming of smaller areas within building
  • $10,000- $25,000: Plaques on individual rooms
  • Other gifts: Plaques on equipment, pavers, benches, etc.

So far, VB Home Now has raised “a couple-hundred-thousand dollars” for the project and has plans to garner more from the faith-based community and, possibly, the Hampton Roads Community Foundation, according to Chairman Ray Bjorkman.

This summer, Beach Fellowship Church donated $130,000 and Wave Church donated $50,000 to support operations at the center, according to the city.

The center will be a three-story, $39 million building that will replace and expand upon what was offered at Lighthouse Center, a gathering place for homeless people at the Oceanfront that provides laundry, showers and other essential services, according to a city release from July.

The new center will have a 40-bed short-term shelter for families with children, 32 beds for single adults and 30 efficiency apartments. Construction will start in the spring, according to the city. The city is funding construction of the center, but private donations will help operate it, according to the release.

This infographic from the city provides more information on the project.

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