Winery creates special offerings for seafood program

Wine lovers with a passion for marine life can toast to this: The Williamsburg Winery has created two new offerings to promote sustainable, environmentally friendly seafood.

The winery partnered with the Virginia Aquarium & Marine Science Center, Farm Fresh grocery stores and a Virginia Beach artist on the project, which benefits the aquarium’s Sensible Seafood Program. Its “Sensible Red” and “Sensible White” wines are now on shelves at local Farm Fresh stores.

Customers can purchase a bottle of Sensible Red at Farm Fresh Grocery stores and support the Virginia Aquarium. (Courtesy of the Virginia Aquarium)
Customers can purchase a bottle of Sensible Red at Farm Fresh Grocery stores and support a “sensible seafood” program. (Courtesy of the Virginia Aquarium)

“They are light-bodied, fresh, crisp wines that can handle a wide variety of sauces, spices and mixes that you associate with seafood,” said Michael Kimball, marketing director for the Williamsburg Winery.

The labels for the wine were designed by Reba McConnell, a Virginia Beach artist who specializes in aquatic art.

A portion of the proceeds from each bottle sold will go to the Sensible Seafood Program, which promotes seafood that makes sense for a healthy marine environment. That means it comes from local and sustainable sources that are not over-fished or harvested in a way that is detrimental to the environment, according to a release.

Representatives for the winery and aquarium said they did not know how much from each sale goes to the seafood program.

About 90 percent of seafood consumed in the United States is imported, often from countries that conduct harmful practices, according to the aquarium.

The Williamsburg Winery has been a sponsor of the aquarium’s Sensible Seafood Festival, but this is the first time it has created a wine for the program, Kimball said.

Farm Fresh is offering tastings through October, which is Virginia Wine Month and National Seafood Month. There will be a tastomg from 4 p.m. to 6 p.m. on Oct. 22 at the store at South Independence Boulevard and Princess Anne Road.

The wine will remain on shelves as long as supplies last, Kimball said.


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