Norfolk Animal Care and Adoption Center is using a new way to find lost or adoptable pets

(Southside Daily photo/Courtesy of Pexels)
(Southside Daily photo/Courtesy of Pexels)

NORFOLK — The city’s Animal Care and Adoption Center has partnered with Finding Rover, a website and smartphone app that allows users to search shelters and surrounding areas to find their missing pet or the family of a found pet.

Not only does Finding Rover use facial recognition technology to find lost pets, it also allows the user to search for adoptable pets.

Now every cat and dog that enters Norfolk Animal Care and Adoption Center will be registered on Finding Rover, an application created in 2012 that takes facial recognition software most commonly used on humans and puts it to work on dogs and cats.

Here’s how it works:

  • NACC will add photos and profiles of all dogs and cats in its care into Finding Rover.
  • Owners of lost pets can upload a photo and Finding Rover’s facial recognition technology will search for a match with any of the animals in the shelter at NACC or those in Finding Rover’s registry of found animals.
  • Any animals adopted from NACC will go to their families with a Finding Rover profile.
  • Every dog and cat that leaves NACC, through a reunion or an adoption, can remain protected when the pet parent registers on Finding Rover with the same email address that the shelter has on file. If that dog or cat ever gets lost, their record will already be in the system, and identifying that pet will be a snap.

Registration of your pet is free and simple. Once your pets are registered, they’re protected for life.

Here’s how you can register your pet:

  • Upload your pet’s photo
  • Enter a few details about your pet
  • Enter your name, email address, and zip code

You can view found and adoptable pets with Finding Rover widgets on NACC’s Facebook page and website. You can also view pets on Finding Rover’s Facebook and Twitter pages.

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John Mangalonzo ( is the managing editor of Local Voice Media’s Virginia papers – WYDaily (Williamsburg), Southside Daily (Virginia Beach) and HNNDaily (Hampton-Newport News). Before coming to Local Voice, John was the senior content editor of The Bellingham Herald, a McClatchy newspaper in Washington state. Previously, he served as city editor/content strategist for USA Today Network newsrooms in St. George and Cedar City, Utah. John started his professional journalism career shortly after graduating from Lyceum of The Philippines University in 1990. As a rookie reporter for a national newspaper in Manila that year, John was assigned to cover four of the most dangerous cities in Metro Manila. Later that year, John was transferred to cover the Philippine National Police and Armed Forces of the Philippines. He spent the latter part of 1990 to early 1992 embedded with troopers in the southern Philippines as they fought with communist rebels and Muslim extremists. His U.S. journalism career includes reporting and editing stints for newspapers and other media outlets in New York City, California, Texas, Iowa, Utah, Colorado and Washington state.