NORFOLK — Fans who walk into the new Kornblau Field at S.B. Ballard Stadium to watch Old Dominion’s football team this season will enjoy new amenities, including modern concessions and rest rooms, a mammoth video board and more comfortable seats with better sight lines.
But of all the groups that attend games, students likely will benefit the most.
And that’s not just because they’ll be sitting in more comfy seats. ODU’s Student Government Association has worked with the athletics department and the University to come up with a game plan to make the student experience livelier and more entertaining.
The SGA and ODU plan to host a pregame reception for students at a new brick plaza on the northeast side of the stadium near the Williamsburg Lawn when the Monarchs open against Norfolk State on Aug. 31. There will be a DJ, prizes, snacks and bottled for the first few hundred students to arrive.
ODU plans to give t-shirts and hats to the first 1,500 students who will enter the stadium through the northeast gate, which is designated for students only. The first 75 will also be allowed on the field along with the band to form the tunnel-like formation through which the football team sprints onto the field.
The T-shirts will say “Reign On.” Students will raise a giant sign during the game that will repeat that message.
SGA President Isaiah Lucas said moving into an essentially new, $67.5 million stadium “gives us the opportunity to create new traditions. Reign On is a new tradition. Bringing some students onto the field is another new tradition that we hope takes hold.”
Students surely will embrace the new creature comforts in the stadium.
Students were largely seated in the north end zone during ODU’s first 10 seasons. Concessions and rest rooms were a long walk away and the seating there is a bit cramped.
Now more than 1,000 seats for students will be on the sidelines. They are wider, have more leg room and back support. They also offer a much better view of the game. The stands are closer to the field and the seating more vertical. Students will feel like they are on top of the game.
Students will be able to use their meal cards to pay for food at the seven themed concession stands, which will offer everything from Mexican fare to vegan burgers.
As for the game itself, expect students to be amped up.
Local DJ Julian Rivera, also known as DJDOYATHANG, will be in stands playing tunes and exhorting students. He’s been a popular addition to ODU men’s basketball games.
Student attendance at football and basketball games is trending down around the nation. Jason Chandler, ODU’s associate athletic director for strategic marketing and revenue generation, said the University is determined grow student attendance here.
“As we were planning this project, we always had the students in mind,” he said. “We talked to students and listened to their suggestions and concerns. That’s why we’re bringing the DJ into the stadium and why our students will sit on the sidelines. We’re so happy that the new stadium will provide them with an enhanced experience.”
Lucas said that he thinks meal cards “will be the most popular change.”
“They’ll be able to buy crab cakes, nachos and pizza,” he said. “That’s really exciting. Having a DJ in the student section is going to make the games a fun experience. At times since I’ve been here, students have left games early. I think the DJ will help entice people to stay.
“We’re ready to bring this all to life.”
Students can reserve tickets by going to www.odusports.com/students.
But if you don’t reserve tickets, and it’s nearing game time, no worries. Simply bring your student ID and you can enter at the northeast gate.
Chandler says he’d love to have 3,000 or 4,000 students in the stands for every game this season.
“We want every student to know that you are welcome,” he said. “And we want you to know that we’ll do everything we can to make your experience enjoyable,” Chandler.