VIRGINIA BEACH — The Beauty Tree opened its doors to the public in January, offering eco-friendly spa and holistic beauty services to the city’s “green-friendly” population.
“This is where nature and technology converge to keep you healthy, live beautifully and age responsibly,” said Janet Hollinger, owner of The Beauty Tree.
She and her husband, Scott Hollinger, entered the world of the healing arts just over 21 years ago.
Before coming here the couple operated an organic coffee house, a DIY facial bar, various personal business adventures and now have tackled catering to the niche group of people in the city who love green beauty.
“We fit into a trendy niche here, people want legitimate alternatives to regular spas,” she said.
The location, which sits right along the Oceanfront, used to be a clothing boutique, Janet Hollinger said.
To be as green as possible, Hollinger and her husband renovated the store as minimally as possible, preserving the majority of the original store and ending up with a very small construction footprint, she said.
All of the furniture and decor is either re-purposed or handmade, keeping the store’s overall footprint small.
As far as the technology component of the spa, Hollinger said people sometimes believe that to be truly holistic or “green” you have to be anti-technology.
Hollinger disagrees and has run her spa just like any other, the only difference being the green-friendly services and products they provide.
The Beauty Tree is different from other spas along the Oceanfront because they aren’t as ‘woo-woo,’ said Hollinger.
The services aren’t esoteric but rather more classic in variety.
They offer massage therapy, green body wraps, facials, waxing and semi-permanent makeup.
All of their products are USDA Certified Organic.
“We vet everything we use,” she said, adding they use USA-based products to keep prices low.
In addition to the spa services, they also offer a CBD massage and organic nail services.
If there’s a specific kind of holistic healing that a customer is interested in such as reiki or acupuncture therapy, they have a variety of contacts they can call in to perform the service, she said.
The charity component
Hollinger opened up her spa with a charity component in mind.
Starting in the fall they will offer charity yoga sessions at the spa and monthly sound bathing sessions, she said.
“We reserve those kinds of events for the locals,” she said.
In addition to those events, Hollinger’s husband built her a “charity tree” which is a tree made of reclaimed drift wood.
Hollinger covered the tree with 314 handmade glass leaves that she made herself.
She then offers the leaves up for sponsorship for $5 apiece.
The money from those events goes toward locally owned and locally benefiting charities, she said.
To learn more about The Beauty Tree, click here.