This French couple is bringing artisanal breads and pastries to the NEON District

(left to right) Jacqueline and Yvan Devulder opened their French bakery in Norfolk's NEON District to bring authentic, artisanal French baking to the area. (Melanie Occhiuzzo/Southside Daily)
(left to right) Jacqueline and Yvan Devulder opened their French bakery in Norfolk’s NEON District to bring authentic, artisanal French baking to the area. (Melanie Occhiuzzo/Southside Daily)

NORFOLK — While there are many different types of locally-owned restaurants in the city, there weren’t any authentic French bakeries, so Yvan and Jacqueline Devulder decided to open one.

The couple opened La Brioche on 765 Granby St. just seven weeks ago and the foot traffic has been great so far, they said.

“There weren’t any French bakeries around here and we found the neighborhood to be very nice,” Jacqueline Devulder said.

Hailing directly from France, the couple had dreams of opening their own bakery, but since France isn’t as entrepreneur friendly they looked first to Canada and then settled on the United States.

Jacqueline Devulder’s sister, Nadia Pavilla Faure, is a teacher in the city and after ventures in Quebec didn’t prove fruitful, the two decided Norfolk would be their best bet for opening their bakery.

Yvan Devulder does all of the baking and he also trains the kitchen staff at La Brioche.

Customers can get various types of French breads, pastries and croissants.

“Everything is made from scratch and every week we try to have something new,” Jacqueline Devulder said. “When people come in here it is a memory of what they had in France.”

Currently the couple runs the bakery from 7 a.m. to 7 p.m. Tuesday to Saturday and 8:30 a.m. to 1:30 p.m. on Sunday with Mondays off.

They did that to better cater to the working community.

“We’ve been working on this project for about a year now and we’re figuring out what works and what doesn’t,” she said.

To find their breads, pastries and more, check them out on Facebook and Instagram @labrioche_norfolk.

The storefront opened up just seven weeks ago in the NEON District of Norfolk (Southside Daily/courtesy of Jacqueline Devulder)
The storefront opened up just seven weeks ago in the NEON District of Norfolk (Southside Daily/courtesy of Jacqueline Devulder)

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