NORFOLK — The region’s first Ikea will be opening on April 10 with over 10,000 “exclusively designed” items, a 354-seat restaurant, a supervised children’s play area and more.
“We want to show people how it can be affordable to furnish your homes,” said Charlie Plisco, store manager.
He noted the store specifically showcases living with children as part of their design model.
“Children hold a special place in our hearts,” he said, adding he wants families to be able to visit the store and get a good experience.
Before opening its doors next week, Ikea has set up and designed 42 “inspirational room settings,” four model home interiors and trained its new staff in the “Ikea way.”
Since the store is child-friendly there are small play areas dotted along the showroom floor as well as a supervised children’s play area called “small land.”
Child-friendly room setups, cool to the touch light fixtures, battery-free toys and much more show Ikea’s dedication to being family-friendly, said Michelle Stephenson, loyalty manager.
A few other things worth noting about Ikea: It’s the first retailer to go full LED with its light fixtures, the store has sustainably-made products and a solar array on its roof.
Ikea has had to adapt to the American markets, she said, and they’ve come up with products and storage solutions unique to the area.
Grand opening festivities on April 10 will start at 9 a.m.
Customers may begin lining up at 5 a.m. but no earlier, Stephenson said.
Visitors will be greeted with family-friendly events, special offers and a chance to win thousands of dollars in gift cards—including three gift cards valued at $500, $1,500 and $2,000, she said.
Throughout the day, visitors who join the Ikea Family loyalty program or scan their Ikea family card in-store at an Ikea Family kiosk, will also be automatically entered for a chance to win one of 20 $250 IKEA gift cards.
Two winners will be randomly drawn and announced every hour from 10:30 a.m. – 7:30 p.m. on opening day.
The first 200 children (12 and younger) in line receive a free FAMNIG heart-shaped soft toy, valued at $4.99.
The first 1,000 adults in line receive a special “welcome” gift.
To learn more about the store, click here.