NORFOLK — Pedego Electric Bikes will be rolling into the city as the first electric bike dealership in Hampton Roads.
It will be opening in May on 223 East City Hall Ave.
The electric bike dealer is owned by Virginia Beach natives, Amy and Kevin Oliver.
The couple first experienced riding electric bikes last summer in San Francisco and loved it so much they decided to bring the bikes to the East Coast.
“We rented Pedego electric bikes in Tiburon for six of us and spent the entire day exploring Angel Island State Park,” Amy Oliver said. “It was the best day of our trip. We were able to ride for miles throughout the park without worry of the strong winds, the steep hills, or not being able to keep up with each other.”
The price to ride
Pedego has 17 different models and rental prices range from $15-$25 a hour depending on the bike.
All bike rentals come with a helmet, Oliver said.
If people are interested in buying a bike, the prices start at $1,895 and go up to $5,495, she noted.
Customers can test ride any bike at the dealership.
Competing with Pace
Oliver said they aren’t worried about Pace Bikes already taking up residence in the city.
“The more bikes the better,” she said, laughing.
She and Kevin initially tried to set up shop in Virginia Beach, but difficulties with zoning laws and finding a location had them choosing Norfolk instead, she said.
“Norfolk is so behind their bike initiative,” Oliver said, adding they are opening their shop right in the middle of Norfolk’s bike month in May.
The dealership will have a garage door that opens onto a bike trail leading to the Elizabeth River Trail and the city’s various other bike-friendly routes.
“We needed a place that would be convenient to local attractions,” Oliver said.
Once the dealership is open they will offer guided and self-guided tours at major city attractions such as the Chrysler Museum of Art and the Virginia Zoo in addition to breweries, the Cannonball Trail, a Norfolk Mermaid search, the many historic sites and the waterfront, according to a news release form the company.
The city had no involvement in the dealership opening and Pedego did not receive grant money or other incentives to open up in the downtown area, said Lori Crouch, the city’s spokeswoman.
To learn more about Pedego Electric Bikes, click here.
To follow the progress of the local store opening, click here.