Saturday morning PJs, cartoons and cereal. Brewers say this beer will take you back to those times

Recall Saturday mornings as a kid with this new IPA, released only at Smartmouth Brewing. (Southside Daily Photo/courtesy of Smartmouth Brewing)
Recall Saturday mornings as a kid with this new IPA, released only at Smartmouth Brewing. (Southside Daily Photo/courtesy of Smartmouth Brewing)

NORFOLK — Smartmouth Brewing Company will be releasing a limited edition IPA Saturday with an all-day throw back celebration.

Saturday Morning, the name of the new draft, was created by Jimmy Laughran, a brewer at Smartmouth.

He wanted to create something that would bring the drinker back to Saturday morning PJs, cartoons and cereal, said Porter Hardy, president of Smartmouth Brewing.

This particular beer is a 6.6 percent ABV IPA, brewed with in-house toasted marshmallows and bulk dehydrated-marshmallow-bits.

It has been hopped and dry-hopped with Galaxy and Calypso hops, according to Smartmouth’s Facebook event page for Saturday Morning’s release.

“We wanted to put a fun spin on an IPA,” Hardy said. “I think that if you’re an IPA lover you’ll really like this beer.”

The nose is sweet and citrus, with orange and pear aromas, and it has a “soft pillowy body” with a slight cereal taste, according to the brewery.

Since this is a very limited release beer, those who want to can buy the beer on draft or canned at the Norfolk Tasting room event.

There will be a limit of two four-packs of beer per customer, Hardy said.

The release event will start at noon at the Norfolk Tasting room only and the beer will be distributed throughout Hampton Roads, Northern Virginia and Charlottesville restaurants, bars and bottle shops.

People are coming from all over the state, including a few people coming as far as Michigan, Delaware and New York, Hardy said, so he’s pretty excited about the event and is sure the beer will mostly be sold out on Saturday.

Saturday Morning all day

The release party will have a wide variety of activities.

The IPA can and draft release will be available starting at noon and Vinnie’s Pizza Truck will be there all day.

There will also be limited edition Saturday Morning t-shirts for sale.

From 2 to 6 p.m. there will be Tower of Games Board Games available, a Local Heroes comic book stand and a Super Smash Bros. Ultimate Tournament & Retro games from BUTTON SLASHERS.

Signup on site.

A StarFire Festival Cosplay Contest will run from 4 to 6 p.m. — dress up as your favorite Saturday Morning Cartoon or your favorite superhero, points will be given for being stylish, and the first prize is two tickets to the StarFire Festival, according to the event’s page.

Judging will be at 6 p.m.

Nerd Night Trivia will host a special edition trivia from 6-7:30 p.m. and live music by Baby Josy of LADADA with Flamenco Extraordinaire Tom Slay will go from 7:30-9:30 p.m.

Check out the event page for more information about the day’s lineup.

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