The owner says this business will thrive on bad weather. Why? Because it’s a ‘Perk’

The floor is made up of a special kind of astro-terf that has a drain in the middle of the room for dog waste. (Melanie Occhiuzzo/Southside Daily)
The floor is made up of a special kind of astro-terf that has a drain in the middle of the room for dog waste. (Melanie Occhiuzzo/Southside Daily)

NORFOLK — Dog Perk is in the middle of a soft opening for its indoor park, nestled in the city’s Chelsea Business district.

Dog Perk is a private indoor dog park run by the same people who own Dogtown, the social outlet for dogs that offers daycare and boarding for your pup.

While the owners of Dogtown will take care of your dog, Dog Perk is set up so that you do all the work but under the cover of free WiFi and air conditioning/heating, said owner Sam Woomer.

Dog Perk’s soft opening runs until March 1.

On its first day the park had 13 dogs — the space can hold up to 20-25 dogs, Woomer said.

The perks of being indoors

What makes the space unique is the whole indoor aspect of the park.

Dog Perk has an astro turf floor that slants toward a drain so when a pup takes a leak it goes right down, well, the drain, he said.

The turf is cleaned frequently, Woomer said.

In addition to having free reign of the turf, dog owners will be able to access two complimentary washing stations, a fridge/coffee area of snacks and free WiFi.

The Dog Perk has two complementary dog washing stations for its members to use. (Melanie Occhiuzzo/Southside Daily)
The Dog Perk has two complementary dog washing stations for its members to use. (Melanie Occhiuzzo/Southside Daily)

What the perks cost

As far as Woomer knows, they are the only private indoor dog park that is separate from a daycare/boarding facility.

Customers can either buy a monthly membership or a day pass.

The monthly memberships start at $60 for one dog, $75 for two and $85 for three dogs.

If you just want to stop by once you pay $12 for one dog, $20 for two and $25 for three.

The only catch is that you have to get your dog evaluated first at Dogtown.

Woomer said they put each dog through a two-hour evaluation, testing them with other dogs and toys to determine if they’re a good fit.

All of the dogs must have up to date vaccinations and must be fixed, and there are no breed restrictions, he said.

Pups must be aged at least 4 months and have vaccinations and the oldest they can be without being fixed is 7 months, he said.

So far things are going pretty well and Woomer sees their peak times being during the dead of summer and height of winter.

“This place will thrive on bad weather,” he said.

Once the soft opening is over in March, Woomer plans on hosting weekly dog socials and extend the hours for members so they can use the facility when its convenient for them.

To learn more about Dog Perk, click here.

Interested about Dogtown? Click here.

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