A specialty foods market part upscale café will open at Town Center

(Southside Daily photo/Courtesy of Town Center of Virginia Beach)
(Southside Daily photo/Courtesy of Town Center of Virginia Beach)

VIRGINIA BEACH — Armada Hoffler Properties Inc. on Thursday announced that TASTE will be opening its newest location in the heart of the Town Center.

TASTE is part specialty foods market and part upscale café offering made-to-order salads, sandwiches and soups, small batch, from scratch housemade prepared and packaged foods, boutique wines & craft beers, specialty food & gift items, culinary events, and catering, according to a news release from Amanda Hoffler Properties.

TASTE was founded in Virginia Beach in 1973.

Town Center will be TASTE’s ninth Coastal Virginia location and 10th overall.

The new 4,600-square-foot street-level store will be at the corner of Commerce and Market Streets near the grand staircase leading up to the new Zeiders American Dream Theater and across the street from Town Center’s Fountain Plaza.

“Town Center has long been on our expansion radar,” said Jon Pruden, TASTE president. “We have tremendous respect for the vision that the Armada Hoffler and Divaris teams have shown in creating this world class, future-focused development. As a Virginia Beach born and based business, it is important that TASTE be a part of the thriving business and cultural center of the city. We’re really excited and grateful for this opportunity.”

TASTE expects to open before the end of the year.

“We are thrilled to welcome TASTE to Town Center,” said Louis S. Haddad, president & CEO of Armada Hoffler Properties. “TASTE perfectly complements Town Center’s newest phase that already includes Williams Sonoma, Pottery Barn, and Premier Apartments – providing an upscale quick-service restaurant option and gourmet culinary experience to the thousands of people that live here, work here, and visit here each day. We are proud to support a local business partner and look forward to the additional energy and foot traffic that TASTE will bring to Town Center.”

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John Mangalonzo (john@localvoicemedia.com) is the managing editor of Local Voice Media’s Virginia papers – WYDaily (Williamsburg), Southside Daily (Virginia Beach) and HNNDaily (Hampton-Newport News). Before coming to Local Voice, John was the senior content editor of The Bellingham Herald, a McClatchy newspaper in Washington state. Previously, he served as city editor/content strategist for USA Today Network newsrooms in St. George and Cedar City, Utah. John started his professional journalism career shortly after graduating from Lyceum of The Philippines University in 1990. As a rookie reporter for a national newspaper in Manila that year, John was assigned to cover four of the most dangerous cities in Metro Manila. Later that year, John was transferred to cover the Philippine National Police and Armed Forces of the Philippines. He spent the latter part of 1990 to early 1992 embedded with troopers in the southern Philippines as they fought with communist rebels and Muslim extremists. His U.S. journalism career includes reporting and editing stints for newspapers and other media outlets in New York City, California, Texas, Iowa, Utah, Colorado and Washington state.