Farm Fresh left a gap so this grocer stepped up to fill it

Kroger donated a combined $50,000 to the Virginia Peninsula Foodbank and the Foodbank of Southeastern Virginia and the Eastern Shore. (Southside Daily Photo/courtesy of Kroger)
Kroger donated a combined $50,000 to the Virginia Peninsula Foodbank and the Foodbank of Southeastern Virginia and the Eastern Shore. (Southside Daily Photo/courtesy of Kroger)

Kroger recently celebrated the opening of seven new stores in Hampton Roads on Jan. 9, and to show their appreciation to their customers and community the grocery chain made two donations of $25,000 to the Virginia Peninsula Foodbank and the Foodbank of Southeastern Virginia and the Eastern Shore.

Kroger has been instrumental in filling the Farm Fresh food gap, said Ruth Jones Nichols, CEO of the Foodbank of Southeastern Virginia and the Eastern Shore.

A $25,000 donation is a significant amount of money for the foodbank and goes a long way toward providing meals, she said.

In the past six months Kroger took the place that Farm Fresh had prior to closing as one of the region’s top three grocery retail donors, she said.

The other two are Food Lion and Walmart.

Those top three grocery retail donors in the past have provided upwards of one-third to half of the 15 million meals the foodbank provides to the community each year, Jones Nichols said.

In the 2019 Fiscal Year Kroger has donated more than $60,000, including the $25,000 donation on Jan. 9, Jones Nichols said.

That $25,000 donation to the foodbank is part of Kroger’s commitment to its Zero Hunger Zero Waste efforts to end hunger in local communities and eliminate waste in stores, according to a news release from the company.

Jones Nichols said Kroger will also be the presenting sponsor for the foodbank’s second annual Hunger Summit in March at Old Dominion University.

“In order for the foodbank to help the community more we have to focus not just on the donations but on doing more to explain and raise awareness of the root causes of hunger and food insecurity,” she said.

Jones Nichols said that message will be the main theme of the hunger summit and Kroger’s commitment to Zero Hunger Zero Waste.

To find out how to donate to the Foodbank of Southeastern Virginia and the Eastern Shore, click here.

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