Are you ready for Black Friday?

Black Friday shopping.

Instantly those words bring to mind images of shoppers madly dashing to grab an L.O.L. Surprise! Bigger Surprise toy, or fights breaking out over the last deeply discounted 4K TV.

But what if we told you Black Friday shopping could be different? Imagine a place where the deals are abundant, the atmosphere is bright and full of holiday cheer, and you can spend less time parking and more time shopping.

Where is this magical place you ask? No, it’s not the North Pole — it’s Town Center of Virginia Beach.

Boasting a mix of national retailers and locally owned and operated stores, Town Center of Virginia Beach is the ideal Black Friday shopping destination.

Here’s a look at some of the exceptional deals you can find this Black Friday:

Boyer’s Diamonds

Looking for something with a lot of sparkle? Boyer’s Diamonds, a full-service jewelry store established in 1987, sells fine and unique pieces at reasonable prices. On Black Friday they will be offering zero interest financing, plus when you shop you can enter for a chance to win a hotel night giveaway.

Men’s Wearhouse

More than just a place to buy suits, Men’s Wearhouse also sells designer jeans, top-brand shoes, sweaters, and blazers for all occasions. With savings of up to 65% off original prices there’s no better time than Black Friday to pick up some new items for your winter wardrobe. Worried that your Thanksgiving feasting left your clothes a little snug? Their master tailors will work with you to ensure your new clothes have the perfect fit so you look dapper in all your holiday photos.

The Royal Chocolate

If you have a sweet tooth that isn’t satisfied by pumpkin pie, head over to The Royal Chocolate and pick up a sweet treat. They serve a variety of chocolates, fondue, caramel and chocolate apples, plus tasty beverages that are sure to calm your cravings. On Black Friday they are offering $10 off their Fondue for Two package. Choose dark, milk, or white chocolate and four menu items for “dipping”. Relax and recharge by the fireplace before heading back out to finish your holiday shopping.

West Elm

West Elm offers stylish contemporary furniture for every room. Everything they sell—from sofas and tables to bedding and vases—is made with one goal in mind: to help you express your personal style at home and in the world. On Black Friday take advantage of their “Buy More, Save More” event – save 15% on purchases of $100 or more, save 20% on purchases of $500 or more, save 25% on purchases of $1,000 or more, or save 30% on purchases of $3,000 or more.

It’s beginning to look a lot like Christmas

Black Friday also marks the return of Santa’s Cottage to Town Center of Virginia Beach.

Located at 192 Central Park Avenue, this free, family friendly experience will offer the young and young-at-heart the opportunity to write and send a letter off to Santa from 10 a.m. to close. Craft time will also be offered from 11 a.m. to 12:30 p.m., and again from 4 p.m. to 5:30 p.m.

You can also take advantage of complimentary gift wrapping services from 10 a.m. to 6 p.m.

Need a “Lyft”?

Town Center of Virginia Beach and Lyft have teamed up to help you spend less time parking and more time shopping this holiday season.

Starting on Black Friday and offered through December 23, when you spend $30 or more in Town Center you will receive a FREE Lyft ride home! Just bring your receipt to Santa’s Cottage from 10 a.m. to midnight and the Elf Concierge will give you a special code.

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