The Norfolk Sheriff’s Office wants you, and here’s a video that proves it

NORFOLK — The Sheriff’s Office here is launching a new social media recruitment campaign on Facebook and Instagram to reach high school graduates interested in jump starting their career in law enforcement.

Earlier this year, the Norfolk Sheriff’s Office aligned with the military’s hiring age of 18 years old. Shortly after that announcement, the sheriff’s office won a Virginia Department of Criminal Justice Services grant to create a new recruitment video and social media ads to reach teens and young adults, said Karen Pinkston, spokeswoman for the sheriff’s office.

According to a Pew Research 2018 report, 95 percent of teens now report they have a smartphone or access to one, and nearly half of them said they are online on a near-constant basis.

“The Norfolk Sheriff’s Office has adjusted its recruitment strategy to fit that trend,” Pinkston said.

On the heels of the law enforcement lip sync challenge, the new recruitment video incorporates a sense of humor, while showing the responsibility of serving the community with the Norfolk Sheriff’s Office values.

“The Norfolk Sheriff’s Office is a values-driven team committed to public safety, public service, and public trust,” Pinkston said. “Our motto is to serve in the spirit of the Golden Rule: treat others the way we wish to be treated. Our team strives to have integrity in all things, respect for others, duty without prejudice, pride without ego, and team before self.”

The deputy sheriff position includes full benefits, and the starting salary is $33,637, which increases to $35,118 after academy graduation.

Interested individuals can learn more and apply online by visiting the Norfolk Sheriff’s Office website.

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John Mangalonzo ( is the managing editor of Local Voice Media’s Virginia papers – WYDaily (Williamsburg), Southside Daily (Virginia Beach) and HNNDaily (Hampton-Newport News). Before coming to Local Voice, John was the senior content editor of The Bellingham Herald, a McClatchy newspaper in Washington state. Previously, he served as city editor/content strategist for USA Today Network newsrooms in St. George and Cedar City, Utah. John started his professional journalism career shortly after graduating from Lyceum of The Philippines University in 1990. As a rookie reporter for a national newspaper in Manila that year, John was assigned to cover four of the most dangerous cities in Metro Manila. Later that year, John was transferred to cover the Philippine National Police and Armed Forces of the Philippines. He spent the latter part of 1990 to early 1992 embedded with troopers in the southern Philippines as they fought with communist rebels and Muslim extremists. His U.S. journalism career includes reporting and editing stints for newspapers and other media outlets in New York City, California, Texas, Iowa, Utah, Colorado and Washington state.