A new fitness franchise is coming to Virginia Beach that seeks to help people squeeze workouts into their busy schedules.
FIT36, a program-focused gym that promises to give its clients effective workouts in just 36 minutes, is scheduled to open the first week of December at 1925 Landstown Centre Way. It is one of 19 franchises that are scheduled to open in the next two months across the United States, following the lead of the original FIT36 in Denver, Colo.
The gym’s program is based on high-intensity interval training — HIIT for short — that features cardio and strength work. Eddie Sanchez, owner of the Beach franchise, said he wants to give his clients a productive workout and build a sense of community, too. He would like to organize group runs and meetups as well.
“I want people to feel like they’re coming out here to hang out, somewhere where they feel they can belong to a group,” he said. “You come in, you high-five everybody, you get your workout on.”
During the 36-minute sessions, participants rotate through 12 stations that vary depending on the focus of the day. Stations could include anything from battle ropes to kettlebells to jump squats and ab workouts. Exercisers spend a minute at each and get 30 seconds of rest before starting the next one.
“With HIIT, your body is constantly trying to regulate, so after the 36 minutes your body is still working,” Sanchez said. “So it becomes a more efficient workout because your body continues to burn calories.”
Each participant wears a heart rate monitor, and trainers circulate to provide instruction. The gym also plans to have a dietitian.
The only machines planned are rowing machines. That’s keeping in line with the gym’s goal to provide functional, range-of-motion fitness instead of less natural, limited movements.
“We want to train people to be able to perform out there,” Sanchez said, gesturing outdoors through a glass window in his gym, which is under construction. “Traditional workouts work in one plane. We want our people to workout the way they move day-to-day.”
Prices have not been listed for the Beach location, but the Denver FIT36 branch charges $149 monthly for an unlimited membership, $99 for eight classes in one month and $180 for 10 classes anytime.