VIRGINIA BEACH — The Hampton Roads Sports Commission, an amateur athletic events organization with ties to Virginia Beach and Norfolk, will get $5,000 for marketing from the Virginia Tourism Corporation.
Governor Terry McAuliffe announced the grant on Feb. 22, and HRSC is one of 260 state tourism partners that will be impacted by a total of $772,000 awarded across the Commonwealth for sports tourism, according to a news release.
“Today, we take another critical step in supporting one of Virginia’s largest private sector industries and the individual communities across the Commonwealth that foster it,” McAuliffe said in the release. “These Marketing Leverage Program grants provide a vital opportunity for destinations and businesses across the Commonwealth, helping to create jobs, promote economic development, and increase visitor spending.”
The HRSC features tournaments, and adult, youth, professional and collegiate team leagues in sports like basketball, dodgeball, soccer, rugby and more, according to its website.
According to the release, the organization is required to match the grant two-to-one, at a minimum, to support marketing efforts.
The VTC’s marketing leverage program aims to invest marketing dollars through partnerships in an effort to increase visitor spending. Every dollar awarded by VTC grants results in $16 of direct visitor spending, based on research, and organizations that receive marketing leverage grants see a 15 percent increase in visitation, according to the release.
“The Marketing Leverage Program grants provide vital funding to our tourism businesses across the Commonwealth, helping to make Virginia an incredible place to visit, but also to live,” Todd Haymore, secretary of commerce and trade, said in the release. “Through the MLP grant program, Virginia Tourism has helped demonstrate the power of partnerships, as well as the economic power of tourism.”
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