Sugar Shack Donuts to begin slinging sweets in Virginia Beach Saturday

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Sugar Shack Donuts will open their first Southside location this Saturday morning, located at 3273 Shore Drive.

Starting at 6 a.m. customers can line up to purchase the shop’s sweet and sticky delights.

“We make them fresh from start to finish,” said Jonathan Wiggins, general manager of the Virginia Beach location. “There’s an actual person in the back mixing, cutting, proofing and frying the donuts.”

Customers can look forward to specialty flavors like maple bacon and holiday seasonals – like white chocolate glaze with peppermint bark – as well as house-roasted coffee. One popular item takes its inspiration from the Girl Scouts’ Samoa cookie – it’s covered in caramel, toasted coconut and finished with a chocolate drizzle.

Sugar Shack Donuts made their foray into the world of glazed sweets around four years ago with their Lombardy Street location in Richmond. Since then, the shop has opened up eight more stores.

“When we started out just, Ian Kelly, the owner, just wanted to make donuts in a simple little donut shop,” Wiggins said, “But soon, there were lines out of the door every day. We would have to shut down when we run out of products.”

Once the store is up and running, customers can grab a baker’s dozen between 5 a.m. and 9 p.m. Monday through Saturday, or 5 a.m. to 6 p.m. on Sunday. The location features an outdoor patio and a play area. Wiggins said they also hope to have live music events.

Though the shop currently focuses on donuts, Wiggins said there may be some menu additions in the near future, including breakfast sandwiches.

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