State spirits among new offerings from Virginia ABC

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Virginia Beach premier store. Photo credit: Eric Taylor

Virginia Beach premier store. Photo credit: Eric Taylor

Several Virginia-made liquors are among the 45 new products now available to customers through the Virginia Department of Alcoholic Beverage Control’s new product catalog.

The new class of spirits added to the ABC catalog in October includes 19 bourbons, seven cordials, four vodkas, brandies, moonshines and more.

Among those are such Virginia-made products as Ironclad Bourbon, Belle Isle Coffee Moonshine, Mt. Defiance Absinthe, White Label Corn Whiskey and Ghost Pepper Vodka.

“We’re very excited to offer these products to our customers, both in Virginia ABC stores and on the agency’s website,” said Director of Marketing John Shiffer. “This quarterly process helps store shelves more accurately reflect the changing flavors of the season.”

Virginia ABC adds products to its catalog of thousands of spirits, wines and mixers quarterly each year. Vendors are invited to the agency’s offices in Richmond to present information on their products. The listings committee then recommends products to the ABC Board for final review.

When a product is first listed, it typically has a limited release in 20 to 100 stores. Based on performance, the product may then be released into additional stores.

Virginia ABC holds listings in March, June, September and December, with products accepted in those terms arriving in stores on the first of April, July, October and January respectively.

“In 2014 we doubled the number of times we hold listings to become more flexible in meeting market trends,” said Virginia ABC Chairman Jeffrey Painter. “As the board makes its final selections, we’re committed to giving our customers the widest range of products available.”

 

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